Pre launch shoots of #mypower #mychoice campaign


Branding is not just about making a logo design – preparing some fancy stationary and launching a better website. Brand Activation requires active efforts and lot of design thinking and story telling to do. While activating Rays Rooftop – Audegn Studios had  a wonderful time interacting with amazing people at Rays Group.

Sharing some pre launch information about the campaign.



People who are in their 20s and early 30s – have taken birth in an extra ordinary era. This is the era of doing, excelling, achieving and dreaming for more. In last 25 years – India has progressed from the dearth of poverty to becoming the worlds no. 1 technology destination. We have taken a huge leap from Maruti-800 to Jaguars. From community gatherings to lavish parties. From kacche-pakke makan to multi story apartments. From cycle rickshaw to metros. All of this was made possible by one primary driver – Energy.

Technology could grew in India because there was enough supply of energy and power to support it. But – the times, they are changing. From power cuts, we have come a long way to generating clean affordable power. The government of India is on a quest of completing 100GWs of Solar Energy Target in next 5 years. Which means – you will be your own poer producers.




Rays Rooftop is working in the industry of rooftop solar – where an expansion of 40GW (Roughly 10 Million houses) is expected before 2020.

In this quest, Rays Rooftop has just one objective – enabling every individual to own a solar plant in their own capacity. Being the brand manager of the company, we have it defined simply – energy independence. No one should depend on any utility provider for his power needs – hence#mypower #mychoice.





We will be covering the entire story in our future blog posts.

Stay Abalzed!


I started Audegn in 2011 with a vision to automate design and manage the massive design infrastructure around the world. Entrepreneur. Architect. Brand Guy. Designer. Developer. Growth Hacker. Workaholic. Solar Consultant. Startup Lover. Blogger. Fast Bowler. Orator. Veg Cook

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