Its a serene afternoon in Gurgaon today and I am excited to share with you that we are moving one step closer in our pursuit of putting art and culture in its right place. Art and Culture were always incomplete without quality printing.
In last 4 years, we have seen 100s of startups, companies or organizations running into the need of high fidelity printing time to time. However, amidst a highly unorganized sector – finding the right printing partner is very tough. It has been my constant observation that print services are not easy to find and building a long term relation with a printer is even worse. Expectations are huge on both client side and the producer side, but the current system of information and money exchange doesnt allow for a smooth functioning of the printing ecosystem. Scenarios ae not different in nations like China and Brazil where printing is one major industry. For instance 80% of the marketing material which is printed in the US and European nations comes from China.
Chinese have pioneered the art of printing and in their heavy “Made in China” economy, they employee over 10 Million people in the printing industry. In India, the prospects are huge and the market has just started up. Today I am sharing my insight.
1. Why this?
Its a need and in a highly unorganized sector like printing, opportunities are huge.
2. Where is the market heading?
I would rather comment on the direction of the growth. I believe that printing is a service and hence modularizing it in a product based business model will not be a wise decision. We need to innovate on multiple fronts to ensure a self growing ecosystem growth. Printing industry has already seen a revolution in ERP software, CRM techniques and printing devices. It would not be wrong to assess that print industry is ready for a leap of growth if it embraces the web technology and utilizes it to make the most out it.
In the name of hyperlocal, startups are delivering groceries at doorsteps. Imagine if technology can help you make a billion dollar business with just 5% margins and Rs. 200-Rs 500 ticket values – what would it do to the growth when margins are relatively higher at 10x ticket value. We aim to change the face of the printing industry and achieve what e-commerce print stores have failed to achieve in last 4 years.
3. Why are we the right people to do it?
We are born designers, artists and tech enthusiasts. It is not wrong to say that technology is the art of 21st century. We have been working closely with clients across India since last 4 years, helping them with their printing requirements. In each case, we were managing the design process with external printing vendors. Different vendor for each company. Imagine the amount of versatility we have gone through in such a small span of time. We believe that the system can be better than what it is today and we decided to make it.
4. How are we different from anyone else?
Audegn Innovation Labs brings to you Printshop – the one on-demand printing shop to rule them all! Just let us know about your requirement and we’ll do the rest. We are different on each step of growth. We don’t have a fancy website – just single one page application that allows you to submit, track and monitor your orders. Thus we don’t invest in making the platform, but we invest on bettering our service. As we will grow, we will not manage any inventory – but we will manage our services. there will be no expensive teams of analysts who will decide upon the SKUs, their selection and their marketing schemes. We will invest our money in building a desirable, better and credible service for all. We don’t sell our products online. We collect payments on personalized print based orders.
Our guerrilla campaigns will allow our users to get the best print consultation + delivery. They are not based on flash sales, daily discounts and a constant 30% off coupon. We stay true to our customers, our industry and our work.
5. How can you try it?
1. Place order in less than a minute by visiting www.audegn.com/printshop
2. Get quotations in 15 minutes
3. Place order and pay online
4. We collect source files online/in person(For large files) and deliver prints at your doorstep
If you like the idea, here is a 20% off to get you started. Use coupon code LAUNCH20 while making the payment. More exciting stuff coming soon.